When we write about a product on our site, unlike many other shops we don't just rely on pasting manufacturer blurb or just a couple of photos with no context - we try our best to provide you with an honest description and share our personal thoughts and impressions of a knife, range or accessory based on our many years using, testing and selling Japanese knives and accessories.
We break our reviews down into easy to digest snippets covering our first impressions, beauty or how the knife looks (aesthetics are important too!), what it feels like in your hand, the overall durability of the steels used, the ease of their care (carbon steels can require more care than stainless - learn about knife care here) and then an overall verdict as well as taking our own product photos and quick view videos along with measuring and weighing everything too.
You may notice that we're pretty enthusiastic about all the products we choose to stock - It's one of the main reasons we choose to stock a relatively small selection of products because it means we're able to ensure that the overall quality of everything remains high.
Our customers shop with us because they're looking for quality products and it's our mission to give you enough information and guidance to make that choice and buy something you're going to be using and love for many years.
Need any help?
Since 2011, we've helped thousands of customers find a knife or accessory to suit them and if you'd like a any help or advice in choosing a knife, we've written a crash course to buying the knife guide for you and you're always welcome to contact us with any questions you might have whether it's a quick one about a blade finish or you'd like some recommendations - we're here to help!